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Business Strategy and Astrology, Strange Bed Fellows or a Match Made in the Heavens?
Incorporating astrology into business planning is like adding a new color to your strategic palette. It deepens your understanding of timing, personality, and natural rhythms.
Hollie McKitrick
5 min read


Chart Expression & Astro Signature
If a birth chart is a map, the chart expression is the culmination of landmarks on that map. It combines the factors that influence how we tend to act, feel, and speak.
Hollie McKitrick
4 min read


Bring order to chaos with a Mercury Re-Do-List
Let’s not belabor the well-known (and often exaggerated) influences of Mercury Retrograde. Is it a thing? Yes. Is it a pain? Yes. Are the influences and downstream outcomes always negative? No. In recent years, I’ve leaned into the idea that Mercury Retrograde periods are not only survivable but serve as critical growth cycles, creating conditions ripe for development. The mistakes, mishaps, and misfires we encounter force us to pause, process, and react. Seems simple enough,
Hollie McKitrick
2 min read


Business Planning for Mercury Retrograde Cycles
In every business, we navigate a myriad of changing variables that can influence the outcomes of our work. Anticipating countless factors and conditions, we respond by developing guardrails and control mechanisms. Painstaking lengths are taken to plan the work, work the plan, and mitigate risks.
Hollie McKitrick
4 min read
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