Unlocking Business Success with Astrology-Based Support
- Hollie McKitrick
- May 5
- 7 min read
Working in business means constantly dealing with change and the unknown. You can pull all the reports and run all the scenarios, but eventually, you must aggregate the facts, check your gut, and make a call.

True Story
A few years ago, I worked with an executive who had stepped away from her role at a large corporation to build a consulting business. There was immediate demand for her niche service. And, while pleasantly surprised, she was also facing down a limited, self-funded budget with a 24-month cutoff.
Nearly 18 months into this venture, she confessed that she was struggling with her shift from the corporate environment and all its trappings: the steady, reliable income, paid time off, more resources, and more people to speed up the work. She approached the change like many people do: through rose-colored glasses and underestimating the sheer amount of work that falls on a solopreneur.
She asked me what I thought about her dilemma. Before answering, I asked her to tell me one thing she most wished she had known before leaving her corporate role. Without a beat, she said, "24 months is not enough time; a role like this and a business like mine takes longer to build." I responded, "I think the key question here is: how do you want to use the last 6 months of your remaining funded time?" From my point of view, her limited options included staying the course and amping up growth marketing, seeking external funding from investors or loans, or returning to a corporate role for a period to rebuild her resources all while nurturing her business on the side (if that was possible). She then shared that she had been approached about a corporate role but felt unsure.

We looked at her birth chart to see what was unfolding. Sure enough, she was going through a Jupiter Return. The planet Jupiter was inching towards the exact sign and degree it occupied at her birth. Jupiter opens the door for growth, expansion, opportunity, and excess. When Jupiter forms certain geometric aspects with other planets or occupies a specific part of the chart, it delivers abundance to that area. In this case, it was a beneficial sign and occupied the part of the chart related to expansion, adventure, and wisdom. On the other side of her chart, her Venus placement was also in a beneficial sign, placed right in the sector of income and values.
Because of Jupiter's role and transit speed, I asked her to think about her life in the same context (career, expansion, income) 11 to 13 years ago. This is Jupiter's predictable cycle. It returns to the same sign and eventually the same point every ~12 years. I look at the year before and the year after because there is often a bell curve in which impacts build, culminate, and then normalize. I asked her to name what was unfolding back then. After some thought, she explained that her career took a major leap 12.5 years ago when she was promoted to a senior executive role, without so much as a conversation or a job posting. It felt like it just happened. I explained that the promotion's moment was simply the peak of that cycle. She had likely put in years of effort, taken on expanded responsibilities, and maintained consistent performance, which was finally being formally acknowledged. She agreed.
Everything in her life was expanding at that time. She'd had her first child and taken 4 months off. She had moved to a larger home. And then, the promotion came—only a few months after returning from maternity leave. We chatted about how that is not the typical outcome for professional women returning to work after taking months off to bond with a newborn.
This story ended in true Jupiter Return fashion. After a few "easy interviews," she was offered an influential role with a cash sign-on bonus, stock grants, and a high base salary. She called me after they made the offer and asked what I thought about the timing of her saying yes. Looking at her chart and the transits in the sky, I could see that at that very moment, Jupiter had returned to the exact location it occupied at her birth. My response was, "The timing is good, but they can do better." She was stunned. The offer was very strong, and she was looking to me to help time her acceptance.
"What do you think I should do?" she asked. This is always a dangerous question for an astrologer. My answer is always the same: "I can only tell you what I think I would do if I were in your exact situation and state of mind. What my answer will not account for are the fundamental differences between us. We have different styles, risk appetites, experiences, and goals. I think if I were in your shoes and my chart had the same activity that yours has right now, I'd tell them that I appreciate the solid first offer, and explain that it fell short of my expectations." I told her I would ultimately ask them to reconsider the size of the role, the demands of the future, and my experienced track record of success, and then return with another offer. I then cautioned her again: "Keep in mind that boldness is wired into my astrological DNA. Sometimes it pays off, and other times it creates unintended consequences." It is critical that you consider astrology as only one aspect of your decision.
In the end, she countered their offer with a $50K higher base salary. They came back the next day with $20K more for her salary and $5K more for the cash sign-on bonus. She took the job.
The Power of Astrology-Supported Business Solutions
The above story illustrates precisely how astrology can add a crucial layer of intelligence to help you gauge timing, spot patterns, and pressure-test your own instincts.
Astrology-supported business solutions are gaining significant traction lately because founders, executives, and early- and mid-career professionals are seeking more context, nuance, and meaning. When you map out the cosmic weather alongside your standard metrics, your decisions become sharper.
I know many people in the corporate world hear the word "astrology" and immediately tune out, assuming it's all crystal balls and vague predictions. In reality, it's a highly structured framework. I use it to understand condition timing, leadership alignment, team dynamics, and large market cycles.
One of astrology's absolute best applications is the gut check. Sometimes your instincts are dead-on. Other times, you're reacting to burnout, fear, or a temporary pressure-cooker. Astrology gives you the objective distance to see the difference so you can respond intentionally rather than impulsively.

Take planetary cycles as an example. Mercury retrograde gets blamed for everything, but strategically speaking, it's an ideal window to audit contracts, fix broken internal processes, or reconnect with past clients rather than forcing a brand-new launch. Unlike the Jupiter transit I just described.
How Astrology-Supported Solutions Enhance Decision-Making
Major business moves require weighing timing, resources, and risk. Astrology can confirm whether the iron is truly hot or whether you should hold off until a later date.
Common Use Cases:
Timing product/service/tech launches: Pinpointing dates that organically support ease, visibility, interest, and momentum.
Understanding team dynamics: Reviewing Team Charts (with their consent, of course) to spot hidden strengths, style indicators, communication blocks, and possible friction.
Navigating market trends: Tracking the larger planetary cycles that historically align with consumer behavior and economic shifts. Financial astrology has continued to grow in popularity as people have gained more agency in managing their investments.
Checking instinct against timing: Validating whether your inner push to act is supported by the current cosmic environment or the need for a vacation.
If you want to look at how this applies to your specific work, Maven Astrology offers tailored insights to help you build a strategy around these cycles.
Which Business Is Best for Me According to Astrology?
When people find out what I do for a living, they often ask: What kind of business should I start (or pursue) according to my chart? The answer is always, entirely personal. Your birth chart maps out your natural aptitudes, your ideal working environment, what motivates you, and what exhausts you.

Here is a quick, broad (and rather general) look at each sign through the lens of the elements:
Fire signs (Aries, Leo, Sagittarius): Typically thrive in highly visible, fast-paced roles. Think entrepreneurship, sales, or requiring bold leadership.
Earth signs (Taurus, Virgo, Capricorn): Want tangible results. You tend to excel in industries driven by structure, finance, real estate, and long-term consistency.
Air signs (Gemini, Libra, Aquarius): Communicators and connectors. Marketing, tech, media, and consulting are usually your sweet spots.
Water signs (Cancer, Scorpio, Pisces): Lead with intuition and empathy, often finding massive success in creative fields, healing, research, or transformational work.
The information above is somewhat generic, as astrologers look at multiple parts of a chart to identify and understand a person's various facets.
Mercury influences how you speak, think, and negotiate.
Venus rules how you attract money and build partnerships.
Mars drives your ambition, influences your energy levels, and shows how you handle conflict.
Saturn points to areas that require discipline and structure while signaling leadership style.
Looking at the entire chart gives you a customized blueprint for building a professional future that fits your natural wiring.
Practical Steps to Integrate Astrology into Your Business
Astrology works best as a support mechanism and cannot be treated as a substitute for doing the work. Here is how to use it practically:
Consult a professional: Work with an astrologer who has the right experience and fully understands variable business models and operations (corporate, small business, entrepreneurship, and solopreneurship).
Leverage astrology for planning: Overlay astrological timing onto your Q1-Q4 calendars for product drops, hiring pushes, inventory changes, and negotiations.
Analyze team compatibility: Use chart insights (with permission) to better understand why two brilliant executives keep butting heads.
Monitor larger cycles: Keep an eye on macro transits that signal shifts in the market mood. Supportive Venus and Jupiter cycles promote growth, expansion, and opportunity. Challenging Saturn aspects favor consolidation, discipline, and administrative and regulatory focus.
Reflect and adapt: Look back at your biggest wins and worst mistakes. I guarantee the astrology of those moments will show you a repeating pattern.

The Future of Business Strategy: Astrology as a Strategic Advisor
Treat astrology like a bespoke, strategic advisor, something that expands your perspective. It will reveal when momentum is real and when resistance is imminent.
Whether you are scaling a business, launching a service, or navigating a massive career pivot, understanding the cosmic weather gives you a huge advantage. When you understand the astrological environment you're operating within, you can make smarter, faster choices.
Astrology as a business tool is a massive asset for anyone willing to look past the stereotypes. Blending cosmic timing with hard strategy gives you a significant edge in navigating everything from daily operations to long-term pivots.


Comments